Do more with A4
Do more with A4
We all know that we should print less to save energy and paper, but what’s the environmental reasoning behind KYOCERA’s “Do more with A4” campaign for its new mfd family?
Firstly, let’s look at paper consumption. Sheets of A4 paper are 29% smaller than A3 and therefore reduce all lifecycle impacts by a similar amount. That’s not just a smaller number of trees consumed, but also less energy, water and oil required by the manufacturing process and a reduction in transport impacts, too. The environmental impact of wasted sheets will be similarly reduced, simply because they are smaller.
Secondly, printing identical content at A4 size rather than A3 will consume around 30% less toner, so you’ll need to replace your consumables less frequently and you’ll save money, too.
Finally, it’s important to consider the physical size of the device and the resources consumed in manufacturing and transporting it, powering it during the use phase and finally disposing of it when it reaches the end of its useful life. Manufacturing an A3 machine consumes more resources than an A4 machine, it weighs more and takes up more physical space, thereby increasing transport emissions, as well as generating more waste when it is no longer needed. The longer paper path and wider drum means that more energy is needed to drive these than would be required by an A4 device.
In the past, people have specified A3-size multifunction copiers in order to access all the sophisticated finishing options that are not typically provided in A4 machines. Then, because it’s possible to print in A3 size, users are tempted to do so even when it’s not strictly necessary. Energy, paper and consumables costs are all increased as a result of A3 printouts being produced when A4 would do equally well. Those are all direct costs experienced by the company that owns the device.
The beauty of KYOCERA’s new A4 machines is that they offer all the sophisticated paper finishing options usually associated with A3 devices, but in a much more compact unit that consumes fewer resources in manufacture, creates lower transport impacts and ultimately gives rise to less waste. That’s not to say that companies should never buy an A3 device, only that they should only be specified where A3 size output is really needed. Elsewhere in the business, it makes good sense both commercially and from an environmental point of view to “do more with A4”.