Fraud not flattery

counterfeit 2

Fraud not flattery

14:49 15 June in Industry news
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counterfeit 2

 

The issue of counterfeiting has been high on the news agenda recently following the unveiling of the Bank of England’s new polymer £5 note. As well as being more durable the new notes also feature enhanced security to beat the nasty counterfeiting trade. The Bank of England reckons that 0.0075% of fivers in circulation in 2015 were phoney – which equates to approximately 25,000 notes or £125,000 worth of dosh.

While that’s clearly a problem, so too is the issue of fake toner cartridges. To put some perspective on it, KYOCERA recently revealed that it has seized fraudulent goods worth in excess €5m since April, the beginning of its financial year. Perhaps most worryingly, this points to a marked increase compared to the previous year, when the firm seized more than 100,000 units, worth in excess of €10m.

The old saying goes that imitation is the sincerest form of flattery but the reality of counterfeiting is that it negatively impacts on innocent people. Counterfeit imaging supplies are often dangerous, environmentally unfriendly and cheat consumers of the quality they are entitled to expect from branded consumables, while they deprive hard working, law-abiding people out of sales and. Down the line, even their jobs. There are also links between counterfeit goods and organised crime.

Nobody wants that so, just as the Bank of England wants to stay one step ahead of the counterfeiters by rolling out new fivers packed full of security features, so too KYOCERA is doing its bit to fight back against the fraudsters.

Fighting the fight

Fakes, copies, frauds, counterfeits – whatever you want to call them – are becoming increasingly hard to spot as the fraudsters themselves become more sophisticated. That said, while pure copies made from scratch to look like the genuine thing are relatively easy to spot thanks to the low quality, refilled and reboxed cartridges are often harder to identify. That’s why genuine articles carry specially-created holograms, traceable serial numbers and/or QR codes. More information on how to spot a fake can be found on the ICCE website – ICCE.

KYOCERA is also encouraging end-users to only buy from an approved KYOCERA consumables partner. It’s worth remembering that if a deal seems too good to be true it probably is! Clearly, any print consumable without KYOCERA labelling should be treated with suspicion.

As Jonathon Robbins, consumables & spares sales manager of Kyocera Document Solutions UK said in a recent press interview, “It’s time to take the fight to the criminals, and stand up for resellers and businesses who are being duped into buying sub-standard products, often in good faith, by increasingly organised criminals”.

It’ll take a concerted effort to crack down on the counterfeiters – but it’s a battle that can be won.

Austin Clark

Austin Clark

austin@kyocera.com
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